它是指，自己或他人，通過一些手段，技巧,，來對(duì)自己或自己的作品進(jìn)行刻意的宣傳，以達(dá)到提高自己或自己作品的人氣、聲望,。從我給它下的定義來看，炒作實(shí)質(zhì)上可以分為兩類：自我炒作和他人炒作,。
　炒作就是有意通過透露某種似是而非的緋聞或異?，F(xiàn)象來吸引媒體報(bào)道,以使自身達(dá)到某種得名或獲利的目的.沒事找事的事件營銷.
　　補(bǔ)充二:炒作是把雙刃劍,運(yùn)用好了能起到很好的宣傳和美名,運(yùn)用不好會(huì)讓目標(biāo)客戶反感.
　　補(bǔ)充三:炒作的對(duì)象是媒體,所以通俗講,炒作就是制造一些新聞?wù)T餌吸引媒體主動(dòng)報(bào)道.

誰能幫我翻譯成英語 謝謝

Event marketing companies borrowed in the past few years hot spots incident Marketing Communication common marketing strategy. Because the incident itself has some characteristics of the press, so often carefully planned use of enterprises, Jieshi ride to the pay of low-cost access to business or brand awareness, significantly enhancing the reputation. The article analyzes the content of the event marketing, the background and corporate events in the operation of the marketing strategy of principle, cited the successful implementation of several events marketing strategy case, to show their inspiration.

事件營銷Marketing event 整合營銷傳播Integrated Marketing Communication 熱點(diǎn)效應(yīng)Hot effect