中文解釋：
全網(wǎng)營(yíng)銷核戰(zhàn)爭(zhēng)理論,，很有創(chuàng)新,，意思是營(yíng)銷經(jīng)過(guò)了四個(gè)時(shí)代的發(fā)展，分別是推銷員時(shí)代、大眾媒介時(shí)代,、全網(wǎng)時(shí)代和全網(wǎng)營(yíng)銷核戰(zhàn)爭(zhēng)時(shí)代,。
所謂全網(wǎng)營(yíng)銷核戰(zhàn)爭(zhēng)，是以全網(wǎng)營(yíng)銷引爆點(diǎn)為核心,，綜合傳統(tǒng)的STP戰(zhàn)略,、以及以移動(dòng)互聯(lián)網(wǎng)為基礎(chǔ)的4P理論、產(chǎn)品創(chuàng)新,，和傳統(tǒng)線下,、PC端資源、移動(dòng)端資源整合,。能否最大限度的發(fā)揮全網(wǎng)營(yíng)銷的優(yōu)勢(shì)全網(wǎng)營(yíng)銷引爆點(diǎn)是最重要的一點(diǎn)
英文解釋：
The whole network marketing is referred to the whole network integrated marketing, refers to the product planning, product development, website construction, shop operators, brand promotion, product distribution and a series of e-commerce content integrated in one of the new marketing model, is a collection of traditional network, mobile Internet, PC Internet as a whole marketing.
The advantages of the whole network integrated marketing lies in: to enhance the brand image, to standardize the sales market, to promote the overall sales, to solve the problem of the sales bottleneck, improve customer service system, combing distribution channels.