Since the beginning of the 20th century, productivity has been an unprecedented level of the upgrade, greatly promoting the development of human society process. However, along with economic development, some of the negative impact of the increasing prominence to the survival of mankind has brought unprecedented challenges : explosive population growth, over-exploitation of natural resources and depletion, pollution of heavy emissions, and so on. In this manner, mankind had to seriously review the course of its own development, to re-examine our own behavior. In order to get out of difficulties in the 1980s, the strategy of sustainable development, all countries in the world to be widely recognized. gradually formed a consensus. It is green and marketing enterprises implement the strategy of sustainable development as an important measure, the 21st century will become the mainstream marketing. However, China's development of green marketing is not optimistic, because consumer awareness shallow green, green investment transactions fake green products is pervasive, irrational industrial structure, and so on various factors, caused our Green Marketing and no real growth in the enterprise. Given the importance of green marketing, and therefore the study of green marketing, find my green marketing development of countermeasures have very far-reaching significance. Based on the discussion of the origins of green marketing, development, on the basis of features, China's current stage of development of green marketing status and obstacles presented by the as well as green marketing and external characteristics of the two difficult Prisoner's Dilemma analysis, and Green Marketing in China to the actual situation of the Chinese enterprises to identify Green Marketing existence of the problem, and the corresponding measures, the establishment of a government-led development of green marketing strategy, the government's macro control, In education, legal, economic, financial, green marketing support, thus speeding up the green marketing in the development of our country