The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process

市場營銷英文版的問題

1. Compare the traditional four Ps to the current four Cs.(比較傳統(tǒng)的4個Ps和目前的4個Cs)2. Explain the role of the SBU in strategic planning.(簡述SBU在戰(zhàn)略規(guī)劃中的角色)3. describe the consumer segments based on income distribution in the United States.（簡述美國市場以收入為基礎的客戶細分）5. Many subcultures make up important market segments. Examples of four such important subculture groups include Hispanic, African American, Asian, and mature consumers. Describe the characteristics of each of these groups.（很多亞文化構成了很重要的市場細分,，比較典型的4個例子包括西班牙裔,，非裔美國人,，亞裔和成熟消費者）,，簡述這些群體的特點,。6. Each person’s distinct personality influences his or her buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items?每個人的不同的個性影響他或她的購買行為,。通常個性被描述為個性特征,。這些個性特征都是什么,，他們是怎么影響購買行為的,。7. Compare and contrast the five major segmenting strategies.比較5個主要的市場細分策略8. Explain the concept of positioning for competitive advantage.解釋競爭優(yōu)勢定位,。9. Services are characterized by four key characteristics. Name and describe these four characteristics.服務有4個明顯的特征，分別叫做什么并且描述,。10. A manufacturer has four brand sponsorship options. Describe what they are.一個生產(chǎn)商有4種品牌促銷的選擇,，分別是什么。翻譯的不好,，很多專業(yè)術語可能不大對,。