Modern economic development is a prominent feature of the booming rise, its service industry in the national economy is becoming more and more important. The service marketing is marketing is an important part in the integration of the world economy today, in today's increasingly competitive enterprises, the service marketing and has attracted people's attention. Logistics industry belongs to the third industry, the logistics enterprises through their own business operation to provide the clients with transportation, warehousing, distribution processing services, and the importance of its service quality is prominent. Logistics service marketing has become small and medium-sized logistics enterprise survival and development of the key. Compared with the international logistics enterprise, our most logistics enterprise not realize the important service marketing and service level and service efficiency is not high, lack of competitiveness. Taking henan bioer chi logistics Co., ltd., as the research object, and through the concept of service marketing and development of service marketing elaborates the necessity of our country, the development of service marketing situation analysis, according to henan bioer chi logistics Co., ltd., the problems existing in the service marketing, and puts forward the corresponding marketing strategy, and brings to the enterprise economic benefit, expand the competitive advantage of enterprises.