并無本質(zhì)區(qū)別,，只是社會化營銷的范圍更大,。例如 社會化電商 社會化互動 社會化公關 社會化事抄件都屬于社會化營銷,。 而事件營銷更多zhidao側(cè)重于話題類型的營銷模式,。利用視頻、KOL,、網(wǎng)紅等多種資源進行事件內(nèi)容發(fā)酵

熱點 事件 營銷

Event marketing companies borrowed in the past few years hot spots incident Marketing Communication common marketing strategy. Because the incident itself has some characteristics of the press, so often carefully planned use of enterprises, Jieshi ride to the pay of low-cost access to business or brand awareness, significantly enhancing the reputation. The article analyzes the content of the event marketing, the background and corporate events in the operation of the marketing strategy of principle, cited the successful implementation of several events marketing strategy case, to show their inspiration.事件營銷Marketing event 整合營銷傳播Integrated Marketing Communication 熱點效應Hot effect