寶潔為什么會(huì)實(shí)施多品牌戰(zhàn)略
根據(jù)我個(gè)人理解以及之前讀過的資料分析,,一是因?yàn)閷殱嵁a(chǎn)品涉及多個(gè)領(lǐng)域,,洗發(fā)水,、化妝品,、紙尿褲、香皂,、牙膏...等,如果寶潔作為單一品牌時(shí),,會(huì)使消費(fèi)者混亂,,不知道寶潔到底是做什么的,即所謂定位不清晰,。二是因?yàn)?,如果其中某一品牌出現(xiàn)問題,不會(huì)影響到整個(gè)公司的形象。出于這個(gè)理由,,我認(rèn)為他們是刻意把“寶潔”這個(gè)幕后品牌給淡化了,。
英語達(dá)人幫忙翻譯下
Procter & Gamble's brand marketing strategy play a vital role in the Household Chemicals' market , which becomes the one China's enterprise should respect and learn from ,a global enterprises as well as a great multinational corporations. In this paper has an in-depth analysis to Procter & Gamble's entering Chinese market multi-brand strategy, brand manager strategy, advertising strategies, public relations strategies , promotional strategies,etc. and inspirates from corporate marketing strategy revelation.
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