論不同年齡推銷(xiāo)對(duì)象心理特點(diǎn)對(duì)營(yíng)銷(xiāo)的影響 ------以成都地區(qū)為例 英文怎么翻譯
論不同年齡推銷(xiāo)對(duì)象心理特點(diǎn)對(duì)營(yíng)銷(xiāo)的影響——以成都地區(qū)為例
On Effect of The Psychological Characteristics of Sales-promotion Customers with Different Ages onto Marketing: A Case Study of Chengdu Region
供參
誰(shuí)有客戶流失與關(guān)系營(yíng)銷(xiāo)的關(guān)聯(lián)性方面的中英文對(duì)照翻譯啊
參考
什么是關(guān)系營(yíng)銷(xiāo)
所謂關(guān)系營(yíng)銷(xiāo),是把營(yíng)銷(xiāo)活動(dòng)看成是一個(gè)企業(yè)與消費(fèi)者、供應(yīng)商,、分銷(xiāo)商、競(jìng)爭(zhēng)者,、政府機(jī)構(gòu)及其他公眾發(fā)生互動(dòng)作用的過(guò)程,,其核心是建立和發(fā)展與這些公眾的良好關(guān)系。
1985年,,巴巴拉·本德·杰克遜,,他提出了關(guān)系營(yíng)銷(xiāo)的概念,使人們對(duì)市場(chǎng)營(yíng)銷(xiāo)理論的研究,,又邁上了一個(gè)新的臺(tái)階,。關(guān)系營(yíng)銷(xiāo)理論一經(jīng)提出,迅速風(fēng)靡全球,,杰克遜也因此成了美國(guó)營(yíng)銷(xiāo)界倍受矚目的人物,。巴巴拉·本德·杰克遜為美國(guó)著名學(xué)者,營(yíng)銷(xiāo)學(xué)專(zhuān)家,。他對(duì)經(jīng)濟(jì)和文化都有很深入的研究,。科特勒評(píng)價(jià)說(shuō),,“杰克遜的貢獻(xiàn)在于,,他使我們了解到關(guān)系營(yíng)銷(xiāo)將使公司獲得較之其在交易營(yíng)銷(xiāo)中所得到的更多?!?br>
What is the relationship marketing
The so-called relationship marketing, is marketing as a business and consumers, suppliers, distributors, competitors, government agencies and other public interaction in the process, the core of the establishment and development of these public good relations .
1985, the German Barbara Jackson, he has proposed the concept of relationship marketing, marketing people on the theoretical study, to a a new level. Relationship Marketing is a theory that quickly swept the world, Jackson has become so much attention the U.S. marketing industry figures. Barbara Jackson of the German renowned scholars for the United States, marketing experts. He has on the economy and culture is very in-depth study. Kotler, said, Jackson's contribution is that he so that we understand that the relationship marketing companies will be compared with its marketing in the transaction received more.
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