淺談水平營銷及其應(yīng)用 09-07 ·淺談全球市場營銷管理戰(zhàn)略的認(rèn)識與研究 08-24 ·國內(nèi)鞋業(yè)企業(yè)的品牌營銷戰(zhàn)略研究 08-11 ·快速消費(fèi)品營銷渠道沖突研究 07-31 ·我國大型零售企業(yè)跨國營銷的動(dòng)因研究 07-17 ·營銷渠道管理中的激勵(lì)問題 07-17 ·淺談差異化營銷策略在企業(yè)經(jīng)營中的應(yīng)用 07-17 ·淺談市場營銷與企業(yè)生存 07-02 ·淺析市場經(jīng)濟(jì)條件下的營銷發(fā)展新趨勢 07-02 ·談?wù)揟CL彩電國際市場營銷之路 07-01 ·我國服裝品牌經(jīng)營策略探析 06-30 ·論高校大學(xué)生體育消費(fèi)滿意度影響因素分析 06-22 ·淺析市場經(jīng)濟(jì)條件下的企業(yè)營銷策略 06-18 ·淺論恩施民營企業(yè)營銷策略的創(chuàng)新 06-11 ·論市場營銷方法創(chuàng)新的發(fā)展趨勢及其背景分析 06-10 ·論李寧品牌成長歷程探討 06-10 ·論以海爾冰箱為例淺談定制營銷 06-10 ·淺談我國煤炭企業(yè)市場營銷的創(chuàng)新思路 06-08 ·中小制造企業(yè)的市場營銷淺析 06-08 ·淺談醫(yī)藥營銷的品牌問題 05-13 ·淺談中小企業(yè)網(wǎng)絡(luò)營銷 05-08 ·淺談房地產(chǎn)企業(yè)營銷形象的提升策略 05-07 ·中國汽車企業(yè)自主品牌營銷研究 05-05 ·論“老子的思想”在營銷服務(wù)中的運(yùn)用 04-30 ·淺論小企業(yè)的市場營銷策略 04-21 ·淺談營銷理念在圖書營銷策劃中的運(yùn)用 04-21 ·論中國發(fā)展本土奢侈品牌的思考 04-21 ·論我國企業(yè)國際營銷現(xiàn)狀及對策淺探 04-16 ·淺論體驗(yàn)營銷在零售業(yè)中的應(yīng)用 04-14 ·淺談關(guān)系營銷

求一篇有關(guān)市場營銷英文的論文5000字

First, services marketing. Modern economic development is characterized by a significant service industry booming national economy, the status of its growing importance of services marketing highlights the growing importance of China has joined WTO, foreign companies have to seize the Chinese, and foreign services, marketing war will appear white-hot trend. Economic life of service can be divided into two categories. One is service products, product creation and delivery for customers mainly from the core interests of intangible services. The other is the function of services, products, mainly from the formation of the core interests of the ingredients, invisible only to meet customer service needs of non-major. Berry think that the source of the product's core interests, the tangible and intangible elements of composition to be more than that, then the product can be seen as a commodity (tangible products); if intangible components of tangible elements to more than that, then the product can be seen as a service. And services consistent with this distinction, service marketing research formed the two major areas, namely services, products, marketing and customer service marketing. Service is the essence of product marketing, how to promote the exchange of product services; customer service is of the essence of marketing, how to use the services as a marketing tool to promote the exchange of tangible products. However, both services product marketing, or customer service, marketing, service marketing is the core concept of customer satisfaction and loyalty, and by obtaining customer satisfaction and loyalty to the promotion of mutually beneficial exchange, and ultimately sales performance improvement and long-term business growth. Second, network marketing. Use of the Internet is a communication line, into the international network of global computer information delivery system will be the next most important channel for marketing. Internet Marketing features include; can provide anytime, anywhere 24 hours of global marketing services; computer can store large amounts of information, on behalf of consumer inquiries, the amount of information transmitted and accuracy, far more than other media; to meet market demands in a timely manner Update product or price adjustments; reduce printing and mailing costs; and no store rent, saving water and labor costs; can avoid the interference of a salesman selling strong; can talk through the provision of information and interaction with consumers long-term good relations. Internet is the most powerful marketing tool, it also combines Qudao, marketing, electronic transactions, interactive customer service and market information analysis and delivery of a variety of functions. It features sound and light interactive communication, as of time, the media, who have been attracted to the eyes of the younger generation. In addition, it has a one to one marketing capabilities, it is consistent with [Focus marketing] and [direct marketing] future trend. Internet marketing can be considered as an emerging marketing channels, it is not necessarily to replace the traditional channels, but through the development of information technology to innovation and re-marketing channels. But it is undeniable that online marketing is bound to impact traditional marketing, so the business community must pay attention to this trend, and with the software industry for close contact and cooperation. Advertising industry as an example, in the latest media age, sales are consistent from start to finish operation, that is attracting attention from the triggered interest, resulting in purchases, procurement, these cities become, and advertising companies will participate in the marketing of the whole. Commercial enterprises also need to change the traditional organizational forms, to enhance the functions of the new media sector, the introduction of both quality and marketing personnel in computer technology, the future can have the market's competitive advantage. Third, green marketing. The so-called green marketing refers to the social and enterprises are fully aware of the increasing environmental awareness of consumers and the resulting need for clean-based pollution-free products based on the discovery, creation and select market opportunities, through a series of rational means of marketing to meet consumer and community development needs of the ecological environment and realize sustainable development process. Green Marketing is the core ecological principles in accordance with environmental protection and to select and determine the marketing mix strategy is based on green technology, green markets and green based on economic, ecological concerns for the human response to a mode of operation. Some developed countries the demand for green products is very extensive, but developing countries as capital and consumer orientation, quality and consumer reasons, it can not really achieve the greening of all consumer demand. Taiwan for instance, currently only some food, home appliances, communication products, part-green; while developed countries have adopted a variety of ways and means, including legislation, etc., Lai Tuixing and the achievement of all products Di green consumption. Thus having a very broad basis of market demand for green marketing activities have laid a solid foundation. To green, for example, the United Kingdom, Germany, the demand for green food can not self-sufficient, the United Kingdom every year, the import of 80% of the total food consumption in Germany is as high as 98%. This indicates that the market potential for green products is very large, very wide market demand. Green marketing is the twenty-first century consumer demand resulting from a novel marketing idea, that is, green marketing, marketing is also not out of the original theory. Therefore, the development of green marketing model and program selection and integration of related resources can not can not be severed from the original basis of marketing theory can be said that green marketing is the pursuit of health, safety, environmental protection, developed under the ideology of the new ways and means of marketing. Establish a modern enterprise is only a new marketing philosophy of sustainable development, make efforts to green marketing, the development of green products for green production, and sustainable development to adapt to the trend. At the same time, enterprises can further consumer oriented, to promote sustainable consumption patterns of the full development and realization of their obligation to promote social development and ecological development of the responsibilities and obligations, so that their economic, social and environmental benefits .