英：

In this conversation, Sally Fraser, a Human Resources officer for a medium-size hotel on the West coast, is interviewing Victoria Jones for a position as night manager.

Sally: I see from your resume that you certainly have the educational background and work background to handle this job. In fact, you seem to be somewhat overqualified for this job. It’s not as high a position as head manager of a major hotel like you had on the East coast. Why are you applying here?

Victoria: From what I know, your hotel is very progressive and in a good position for expansion, and I think I can help you do that. I consider time management

to be one of my key strengths. As night manager, I think I can maximize my time to ensure that night operations run at top efficiency, and at the same time help you to plan your expansion.

Sally: I’m impressed with your advance knowledge of our business. Your cover letter shows that you’ve done your homework, and you have all the qualifications we’re looking for. But I’m still a little worried that you’ll leave if a higher position opens up at a more prominent hotel.

Victoria: I came to the West coast for a change of pace. The night position suits my goals for the present, and I’m looking forward to the challenge of helping to make your hotel one of the key players here.

Sally: I like your attitude, and it looks like you’re the person for the job. The position’s open two weeks from Monday. Can you start then?

Victoria: No problem!

中：

在以下這段會(huì)話中,，來(lái)自西海岸一家中等檔次旅店人力資源部的Sally Fraser正在就夜間服務(wù)部經(jīng)理一職對(duì)Victoria Jones進(jìn)行面試,。

Sally: 我從你的簡(jiǎn)歷中看出，你有足夠的教育背景和工作經(jīng)驗(yàn)來(lái)接手這份工作。事實(shí)上,，你的能力有點(diǎn)太突出了,。我們這里的職位不像你在東海岸的大賓館工作時(shí)所擔(dān)任的總經(jīng)理那樣高,。那你為什么要應(yīng)聘在這里工作呢,？

Victoria:據(jù)我所知，你們的賓館發(fā)展很快,，業(yè)務(wù)擴(kuò)展進(jìn)程也進(jìn)行得很順利,，我想我在這方面可以助你們一臂之力。我認(rèn)為時(shí)間管理是我的強(qiáng)項(xiàng)之一,。作為夜間服務(wù)部經(jīng)理,，我想我能最大限度地利用我的時(shí)間來(lái)保證賓館夜間服務(wù)工作以最高效率運(yùn)行，同時(shí)我還能幫助擴(kuò)展你們的業(yè)務(wù),。

Sally: 你對(duì)我們業(yè)務(wù)情況的預(yù)先了解給我留下了深刻的印象,。你的說(shuō)明信表明你做了預(yù)先的準(zhǔn)備工作并且具備我們需要的一切資質(zhì)條件。但我還是有點(diǎn)擔(dān)心如果另一家更優(yōu)秀的飯店向你提供更高的職位,，你就會(huì)離開(kāi)了,。

Victoria: 我來(lái)西海岸是為了改變我的生活節(jié)奏。這項(xiàng)夜間工作正適合我目前的目標(biāo),，我期待著迎接挑戰(zhàn)來(lái)幫助你們成為本地最重要的飯店之一,。

Sally: 我欣賞你的態(tài)度，看起來(lái)你是最合適這份工作的人了,。這個(gè)職位在下周一后的兩個(gè)星期就空下來(lái)了,。你到時(shí)候能開(kāi)始工作了嗎,？

Victoria: 沒(méi)問(wèn)題。
商務(wù)對(duì)話實(shí)戰(zhàn)之營(yíng)銷策略篇
來(lái)源：[ 洋話連篇 ]

In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the marketing strategy for a new product.

Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells

ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.

Tanya: I assume we don’t need to worry about creating a need, with summer almost here.

Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a ‘pull’ strategy, of course. We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?

Tanya: Sure can. Let me check ... how about Tuesday morning at 10:30?

Carla: Uh, let’s see ... okay with me.

中：

在這一對(duì)話中,，Tanya Nichols是一家冰淇淋制造公司的業(yè)主,，她正在和他的營(yíng)銷經(jīng)理Carla Hutchison談?wù)撘环N新產(chǎn)品的營(yíng)銷策略。

Tanya: Carla,你對(duì)我們新的冰激凌三明治有什么營(yíng)銷計(jì)劃嗎,？

Carla: 是的我有,。經(jīng)過(guò)SWOT分析，我認(rèn)為我們的經(jīng)營(yíng)狀況很好,。我們的主要優(yōu)勢(shì)之一是我們產(chǎn)品的質(zhì)量，并且創(chuàng)新口味的產(chǎn)品在市場(chǎng)上有很大商機(jī),。因?yàn)槲覀児疽延幸粋€(gè)好的形象,，我并不認(rèn)為有很多不利因素。沒(méi)有其他公司有5種口味的冰淇淋三明治,，所以對(duì)我們來(lái)說(shuō)談不上有什么威脅,。

Tanya: 我想夏季就要來(lái)臨，我們不用再為創(chuàng)造需求而擔(dān)心,。

Carla:對(duì),。至于說(shuō)營(yíng)銷組合，我們要用像巧克力一樣的深褐色字母的金箔紙來(lái)包裝它,，仿照巧克力,，并且定價(jià)比我們的巧克力脆皮冰激凌貴20%。下個(gè)月將要在全國(guó)有選擇地投放市場(chǎng),。主要通過(guò) 廣告促銷,，當(dāng)然是運(yùn)用“拉”的策略。我們還沒(méi)有最終決定我們的廣告,，因此我還得要通知你 ,。我們下周初能再碰一下面嗎？

Tanya: 當(dāng)然可以,。讓我看一下……星期二早上10:30怎么樣,？

Carla: 呃，我看看……我沒(méi)問(wèn)題,。

Tanya: 好,，干得好，Carla.下周見(jiàn),。