BMW is famouse for its luxury automobile ,motorcycle and high functional engine.Though the output of BMW is not so high ,it enjoys a very high reputation around the world.
Such a large company ,of couse,enjoys a extensive consumer market.Segmentation consumer marckets include geographic segmentation,demographic segmentation,phychographic segmentation and behavioral segmentation.
Geographic variables can be influented by age,diposable,income,gender and occupation.According to the fact-finding report ,older people succeed in one's career attach more possibility for owning BMW .And men pay much more for car than women.
The second segmention calleddemographic segmentation.People,who live far alway from urban areas and have to drive far for work ,are more likely buying a car than the people who live in urban.
Benefit ,occasion,usage,loyalty status play roles in affecting behavioral segmentation.BMW usually turn out when bussiness trade occure.People'd love to welcom some vip or hold some offical occassions by using BMW mobiles.