網(wǎng)絡(luò)營銷有思維智慧方面和實(shí)操應(yīng)用方面：
思維方面：
1,、基礎(chǔ)的網(wǎng)絡(luò)營銷知識(shí)以及典型營銷案例的了解,，有借鑒的意義，方便易懂（讓你了解互聯(lián)網(wǎng)營銷知識(shí)和發(fā)展方向）,；
2.分析定位：了解需求自己產(chǎn)品的精準(zhǔn)客戶群體
3,、熟悉基本的網(wǎng)絡(luò)推廣手段（比如SEO、博客營銷,、論壇營銷,，視頻營銷等..)
實(shí)操應(yīng)用方面：1）SEO－如何不花錢讓網(wǎng)站排到百度首頁，讓你時(shí)刻了解網(wǎng)站優(yōu)化效果的方法
2）博客營銷--讓網(wǎng)絡(luò)日記化身為您的銷售總監(jiān),，讓其它平臺(tái)客戶對(duì)我們的產(chǎn)品信息感興趣,。
3）視頻營銷：現(xiàn)在最惹人喜歡，且價(jià)值最高的營銷渠道
學(xué)習(xí)的話一般有案例配合講通俗易懂,！

急求有關(guān)關(guān)系營銷的英文文獻(xiàn)翻譯出來一兩千字就好,，不用太多

Sales Relationships: How to Build a Long Term, High Quality Relationship

Don't you get a little weary listening to all the experts trumpeting, then droning on-and-on that 'it's all about relationships'. It troubles me since no one has taken time to analyze what it takes in developing quality long term relationships. It's important because all of us count on our referral network in one way or another as a lead source. And as we know, getting a referral is the surest way to a new customer.

Ask yourself, has anyone bothered helping you understand what it takes to build and maintain a quality relationship?

Consider building quality relationships as a PROCESS. Yes, think of it as a step-by-step sequence that takes time and patience with a long term goal in mind because we never know where the next referral will come from. If you think you can do it in one or two `touches' you are totally delusional! It takes continuous positive experiences over time.

1st Stage - Acquaintance
When we meet someone for the first time we want to be friendly, cordial and above all genuine. Nobody likes a phony. People today have a natural resistance to accepting anyone into their 'circle of friends' as Robert De Nero said in the movie Meet the Fokkers. A little kindness and spirit of friendliness never hurt any budding acquaintance. Certainly asking non-threatening questions is a great way to break the ice and serves as a starting point. Taking a real and sincere interest in the acquaintance's answers shows you are listening, paying attention to what they are saying and forms a position from which any subsequent dialogues, `touches' and contacts can be initiated. And it helps if you remember some defining comment the acquaintance made to you which demonstrates you found something significant and impressive about them in the initial conversation.

2nd Stage - Connection
There is somewhat of a quantum leap from acquaintance to connection. It requires us to be easy to communicate with and understand. At this Stage something almost surreal happens when a bond and a commonality gets identified between both parties. This could be something as simple as growing up in the same city, having a common friend or having worked in the same company in the past. At this Stage both parties realize they are no longer total strangers to each other, rather they have one or many things in common.

Step 3 - Mutuality of Purpose
Do we have a common goal in mind, namely do we share the values providing quality service and being recognized as a reputable salesperson. Is there a 'meeting of the minds' as it were in how we conduct ourselves and our business affairs - specifically with honesty and integrity. Do we have the same objectives, such as resolving an issue or eliminating a problem. Is there a way either we or they can help another customer or friend. In my experience acquaintances and connections do not advance to this stage because they have not let each other know how they can help each other. In sales we call this relationship focused purposefulness.

Be mindful I'm not talking about winning a popularity contest. It was Abe Lincoln who said, You can't please all the people all the time. However one thing you can do which influences potential relationships and referrals is to be a pleasant, polite and professional individual.

4th Stage - Relationship
What determines if our acquaintances, connections and mutually purposeful contacts will ever mature to a relationship is based on trust. However, much more significantly, we will advance to this stage when we have demonstrated long standing competence and achieved a level of respect that only gets established when we act and perform in a consistent manner. Consistency is the touchstone leading people to feel comfortable around us, and one of the ways they feel at ease is knowing we will be the same as last time - friendly, respectful and trustworthy. Could you count on them if a situation or opportunity arose requiring their experience, background or assistance. Those wise in the relationship building process know that a little trial or test in one area is at least an indicator of what that person would be like in a more complex situation. Frankly, if we live up to our word and conclusively show we know what we're talking about and what we are doing, we have reached that Stage called relationship.

5th Stage - Maintenance
Let's not take our relationships for granted nor ever forget we are only as good as our last sale. A relationship can be compromised when we muff an opportunity that has been referred to us. And when it does the prior relationship may be in serious jeopardy. If we do a less than a quality job that word gets back to our referral source, then they may begin to doubt our competency and possibly no longer have a positive impression of us. They may eventually disregard us and a viable supplier of goods and services down stream.

Conclusion
After more than thirty years of building relationships I have come to the conclusion that the PROCESS is incredibly similar to what excellent sales people do. And just in case you think you are not in sales, be mindful of what Robert Louis Stevenson once noted, Everyone makes a living by selling something.